Resources Library by ANA

Multimode, global scale usage

What is the impact of using 4-, 5-, 7-, 10- and 100-point scales on the internal consistency and reliability of survey data? What is the impact of using rich media and plain scales on the consistency and reliability of mobile survey data? Does the...

Catalogue: Congress 2013: Think Big

Authors: Annie Pettit, Melanie Courtright, Kartik Pashupati, Roddy Knowles

Company: Research Now SSI

September 26, 2013

Beyond Big Data

Big Data is likely to radically change the consumer insights landscape. Commentators question the role of market research when so much data is readily available. Does market research have a role to play in this new environment? This presentation...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research

Author: Colin Strong

Company: GfK

June 23, 2013

Turning farmers into miners

As market researchers we need to understand and interpret market conditions for corporate decision makers. Our presentation will look at how combining behavioural and perception data deepens this understanding and improves our ability to influence....

Catalogue: Congress 2013: Think Big

Authors: Patricio Pagani, Reed Cundiff

Company: Infotools

June 15, 2013

The next big thing

Quallies are always looking to increase their range of eclectic sources of inspiration, and that’s why we want to share our new tools and insights from the worlds of education, policing & the legal profession, TV interviewing and Experimental...

Catalogue: Qualitative 2013: Brilliant Transformations

Author: Andy Barker

June 15, 2013

How research can help build a successful CSR campaign

This presentation shows the case study of one of the most significant CSR campaigns in Poland regarding responsible drinking among young people. The campaign was initiated by the Z?ywiec Group and was accompanied by a research project.In the first...

Catalogue: Congress 2013: Think Big

Authors: Dominika Maison, Jarosaw Herrmann

June 15, 2013

The beauty and the beast

As open as qualitative research is, it is hard to take a really good look with an open mind, without any presumptions. On top of that, for clients it is difficult to see their own hidden views, the ‘prejudice-without-knowing’. We present a...

Catalogue: Qualitative 2013: Brilliant Transformations

Authors: Jochum Stienstra, Tibor van Bekkum

Company: Ferro Explore!

June 15, 2013

Speaking the language of research

As globalisation continues and borders become blurred, clients and researchers alike are increasingly conducting cross-cultural studies to understand the similarities and differences that exist between us. But as the global economy is slow to...

Catalogue: Congress 2013: Think Big

Author: Nikki Lavoie

Company: Sky Consulting

June 15, 2013

Brief encounters

"Faster, cheaper, slyer" sounds like the Olympic motto translated into current requirements for market research and is rooted in client demands as well as respondent capacities. How qualitative research is able to encounter the need for an efficiency...

Catalogue: Qualitative 2013: Brilliant Transformations

Author: Michael Dorsch

Company: forsa

June 15, 2013

A Q new world

Qualitative. Quantitative. Two ‘Q’ words that have traditionally defined market research. As the marketing world evolves, a new industry vocabulary has emerged. Behavioural Economics, Social Media, Big Data, MROCs... language which has...

Catalogue: Congress 2013: Think Big

Author: Kristin Hickey

Company: Ruby Cha Cha

June 15, 2013